Product + Partnerships

Work Overview

Developed partnership strategy and function from the ground up, activating collaborations with trending brands that generated awareness and earned media. Reach of over 34M followers on Instagram alone with 2025 Holiday Hygge Boxes sent out to 20 influencers, KOLs and celebrities (including Sarah Jessica Parker, Justine Doiron, and Laufey) Led multiple cross-functional teams through product development process—from positioning and research to go-to-market execution and retailer rollout strategy Built a five-year innovation pipeline by forecasting consumer trends and identifying high-growth opportunities that shaped long-term brand strategy Redesigned innovation and GTM processes to streamline workflows and establish repeatable standards in a fast-moving startup environment

Year

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2024-Now

Year

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2024-Now

Client

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Product + Partnerships

Client

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Product + Partnerships

Hygge Box
Hygge Box

"What makes Tanvi particularly effective in partnerships work is that she's both ambitious and relationship-oriented. She's strategic about what she goes after, but she's also a pleasure to work with...She moves fast without cutting corners, and she always kept the broader brand story in mind. The fact that she carved out this entire function on her own initiative speaks volumes about her drive and entrepreneurial spirit. Tanvi is action-oriented, creative, and has excellent instincts for brand building. Any organization looking for someone to lead partnerships, drive strategic initiatives, or build something new would be lucky to have her."

Molly Peterson

VP of Communications, Icelandic Provisions

"What makes Tanvi particularly effective in partnerships work is that she's both ambitious and relationship-oriented. She's strategic about what she goes after, but she's also a pleasure to work with...She moves fast without cutting corners, and she always kept the broader brand story in mind. The fact that she carved out this entire function on her own initiative speaks volumes about her drive and entrepreneurial spirit. Tanvi is action-oriented, creative, and has excellent instincts for brand building. Any organization looking for someone to lead partnerships, drive strategic initiatives, or build something new would be lucky to have her."

Molly Peterson

VP of Communications, Icelandic Provisions

"What makes Tanvi particularly effective in partnerships work is that she's both ambitious and relationship-oriented. She's strategic about what she goes after, but she's also a pleasure to work with...She moves fast without cutting corners, and she always kept the broader brand story in mind. The fact that she carved out this entire function on her own initiative speaks volumes about her drive and entrepreneurial spirit. Tanvi is action-oriented, creative, and has excellent instincts for brand building. Any organization looking for someone to lead partnerships, drive strategic initiatives, or build something new would be lucky to have her."

Molly Peterson

VP of Communications, Icelandic Provisions

Next work

Product Renovation

Product Renovation

Product Renovation