Employee Experience + Launch Strategy

Case 1: Launch Strategy Evolution Challenge: A leading athletic apparel retailer needed to refine their launch strategy to better align with consumer behaviors and competitive dynamics in the market. Work: Managed a comprehensive audit and evolution of the launch strategy, grounding recommendations in consumer and employee journey mapping alongside market analysis. Deliverables: - Current state launch journey map - Evolved launch strategy and journey across consumers, employee and digital channels Case 2: Employee Experience Strategy Challenge: The same retailer needed a cohesive employee experience strategy for their ~240k workforce, but lacked visibility into the current state and a clear path forward. Work: Led current state audit of the employee journey, then directed researchers and designers to develop an interactive tool that housed research insights, future experience strategy, and actionable concepts. Deliverables: - Employee experience strategy impacting ~240k employees across the organization. - Interactive Figma tool housing insights sourced from user and market research